United Sample announced it has changed its name to uSamp and simultaneously launched a new website that features its technology platform for market research clients.
In a release, the Company noted that the rebranding reflects its commitment to innovative technology, quality online panels and customer service excellence.
"The Internet has made it easier than ever to assemble a group of people to take surveys, but that ease can be misleading if measures to ensure quality aren't in place," said Matt Dusig, co-founder and CEO of uSamp. "We created this company for precisely that purpose. We're committed to quality and relevance, which means we harness the best technology to optimize every stage of the process - to recruit the right panelists and to route them to the right surveys, to ensure quality data and to maintain an engaged panel."
"Our rebranding represents what we see as the future of online market research," said Gregg Lavin, co-founder and president, uSamp. "Our new name reflects our client-centric technology, coupled with the global sample we deliver for surveys. Our new corporate website and client platform moves us closer to the future we envision by putting tools into the hands of market researchers, online publishers and the consumers themselves, to improve the process from every angle."
uSamp (uSamp.com), formerly United Sample, is an online panel companies. The global company provides survey panelists for use in market research.
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